The ladder years
America’s independent ISPs are the monster hunters of the ISP world. They didn’t start in a board room. They started on ladders. A neighbor couldn’t get DSL, so someone with a radio and a free Saturday fixed it. We flashed our own firmware onto cheap routers. We bolted antennas to grain bins, water towers and church steeples. When something broke, we opened it on the bench, found out why, and told the next WISP.
It was loud, and a little messy. Customers stayed, because the person who answered the phone could still fix the problem.















